SuperPharm to reach $150m in Polish sales in 2010

Super-Pharm, the drugstore chain, expects to maintain rapid revenue growth in Poland this year, with sales turnover forecast to exceed $150m (€108m), Artur Dzagarow, CEO of Superpharm Polska, revealed in an interview with Rzeczpospolita. He added that the company was pressing ahead with efforts to expand its store network in the country, and that it has initiated steps aimed at launching Life, its private label of pharmaceuticals and cosmetics, on the Polish market within 2-3 years.

Super-Pharm, which at present owns 24 stores in Poland, has signed lease agreements for 15 new outlets and is in talks about a further 20 locations. Two new stores are to be added before the end of 2010, in Lodz and Bytom, both at shopping malls. The company is targeting shopping-mall locations because its stores need to process more than 1,000 transactions per day to be profitable, Mr. Dzagarow revealed.

The plans are for the store network to increase to 50 outlets within 2-3 years and to reach 70 stores in five years’ time. The investment programme is estimated at PLN 150m (€38) over this period.

In 2009 Super-Pharm reported a 42% jump in revenues in Poland, and over the past five years like-for-like sales in the country grew by 30% per year on average.

In August the company introduced Klub LifeStyle, a loyalty scheme, which has attracted 176,000 registered members in its first three months, Mr. Dzagarow revealed.

Poland is the only European market on which Super-Pharm is present. The company is also active in the US, Canada, Israel and China.