Monika Stefańczyk, Head Pharmaceutical Analyst, PMR
A number of factors will drive continued growth in the value of dermocosmetics sales in pharmacies in the years until 2023, notably product innovation, Poles’ increasing preoccupation with looks, and their steadily growing incomes. The rate of market growth is forecast to decelerate after 2019, though, as consumer spending and wage growth in Poland slow down and the downtrend in the jobless rate comes to an end.
Importantly, too, we have adjusted downwards our forecast for the pharmacy market compared with the previous edition of our report, to reflect the growing competition from the non-pharmacy…
Pharmacy dermocosmetics sales poised to surpass PLN 1.4bn in 2023
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