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Pharmaceutical market in Central and Eastern Europe, up-to-date news, analyses and market data.
 
 

OTC market in Central and Eastern Europe expected to grow by 9% per annum between 2011 and 2013 - October 2011

In 2010 OTC product pharmacy sales in Central and Eastern Europe (CEE) were worth €10.7bn, a 13% year on year increase in euro. Between 2011 and 2013 the market should develop by around 9% on average per annum, according to our latest report, entitled “OTC market in Central and Eastern Europe 2011. Comparative analysis and development forecasts for 2011-2013”.

As in previous years, in 2010, around half of market value was generated by Russia. In 2010 Poland was the second largest OTC market in the region, with a share as a proportion of total sales value of around 23%. Ukraine accounted for approximately 7% of all OTC business on the CEE market.

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The report examines market conditions as a regional entity as well as individually for the markets in Russia, Poland, Ukraine, Romania, the Czech Republic, Hungary, Bulgaria and Slovakia. It provides the newest available data on market value, share and sales structure, and consumer preferences. Learn about legal and regulatory issues, best selling OTC products, the most successful OTC drug manufacturers and many more!
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