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Pharmaceutical market in Central and Eastern Europe, up-to-date news, analyses and market data.
 
 

OTC market in Central and Eastern Europe: what should we expect in 2011-2013? - September 2011

In 2009 the OTC product market in the region was worth around €9.2bn, rising only 1% y-o-y, according to our report “OTC market in Central and Eastern Europe 2011. Development forecasts for 2011-2013”. What are the key future trends which may influence market growth in the coming years?

Russia, Ukraine, and Slovakia are the only CEE (Central and Eastern European) countries in which non-pharmacy sales of pharmaceuticals are not allowed. A proposal by the Russian Ministry of Industry and Trade to allow such sales was rejected by the Ministry of Health and Social Development and any possible changes in Ukraine are more likely to focus on reducing the number of people practising self-medication. Now, it seems, Slovakia is seriously considering changes in legislation in this area.

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The report examines market conditions as a regional entity as well as individually for the markets in Russia, Poland, Ukraine, Romania, the Czech Republic, Hungary, Bulgaria and Slovakia. It provides the newest available data on market value, share and sales structure, and consumer preferences. Learn about legal and regulatory issues, best selling OTC products, the most successful OTC drug manufacturers and many more!
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