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PMR Research (www.research-pmr.com) is the specialised custom research unit of PMR, offering full array of research services at all stages of the research projects, also providing fieldwork services for other research companies. PMR Research provides both quantitative research (telephone, CATI, face to face) and qualitative research (focus groups, in-depth interviews). Based on our experience, we have developed our own proprietary research methodologies such as: PMR MarketInsight, PMR Brand Image Insight and PMR Research Medical Panel.

We offer access to a continually expanding panel of doctors and pharmacists in Poland (PMR Research Medical Panel) . Panel participants are various healthcare specialists who have agreed to take part in medical, healthcare and pharmaceutical market research studies conducted by PMR Research. Our list of around 1,500 respondents features medical practitioners such as general practitioners, paediatricians, internal medicine specialists, allergologists, gynaecologists and endocrinologists, cardiologists, ophthalmologists, surgeons, radiologists, rheumatologists, diabetologists and many more. The PMR Research Medical Panel can be engaged in both telephone and online studies and it is particularly recommended for exploratory research projects and in-depth interviews. By using the pre-recruited panel of doctors in research projects in the healthcare sector we can significantly reduce study costs and shorten their duration.

PMR Research's pharma and healthcare services are available in over 20 countries of Central and Eastern Europe (Bulgaria, Czech Republic, Estonia, Hungary, Latvia, Lithuania, Montenegro, Poland, Romania, Russia, Slovakia, Ukraine). We are excellent in working as a single point of contact for clients ordering multicountry projects. This saves our clients’ time and guarantees consistent high quality and format of deliverables from all the countries covered by the project/research. Our services are always tailored to the specific requirements of our pharmaceutical, medicine and healthcare clients, many of which are Fortune 500 companies.

Areas of PMR Research expertise in pharmaceutical, medical and healthcare sectors include:

• OTC / Rx markets / products under development / medical devices
• pre-market entry research
• patients’ opinions and usage habits
• physicians’ therapy and prescription habits
• name, packaging and commercial concept testing
• research into pricing and reimbursement schemes
• pharmacists’ recommendations
• pharmacy mystery shopping
• satisfaction studies (e.g. sales force evaluation)

We understand the importance of rapid and reliable communication with the client and so these are the values underlying our services as it is a "can do" attitude and highest ethical and methodological standards in line with the ESOMAR International Code of Marketing and Social Research Practice. PMR Research is also a member of EphMRA - European Pharmaceutical Market Research Association focused on development and improvement of standards and techniques for market research in the field of pharmaceuticals and healthcare.

PMR Research areas of expertise include:

• quantitative – telephone, CATI, face-to-face
• qualitative – focus groups, IDI
• healthcare research using PMR’s proprietary Medical Panel of physicians & pharmacists
• customer satisfaction studies (B2B & B2C)
• central location / in hall tests
• brand awareness / brand image (using PMR Brand Image Insight methodology)
• name / packaging / product tests
• advertising campaign effectiveness
• competition & segmentation studies
• usage & attitude research
• product and brand positioning studies
• online research
• comprehensive industry analyses and forecasting (using PMR MarketInsight proprietary methodology)

Our previous market research commissions include projects in the following markets:

• pharmaceuticals & medical market
• FMCG, retail
• food, HoReCa
• clothing & footwear
• travel & tourism
• luxury goods
• consumer durables
• financial services
• telecommunications & IT
• heavy & light industry
• construction

Read more on PMR Research at: www.research-pmr.com
Read more on PMR Research healthcare and pharma services
Read more on PMR Research methodology and tools
Read news on PMR Research recent healthcare and pharma projects

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