Pharmaceutical Distribution in poland 2017

The number of pharmacies in Poland continues to grow, but at a slow pace – the annual growth rate has hovered around 1-2% for years. The high level of market saturation means pharmacies have to compete primarily on price (a strategy made complicated by the ban on advertising). And since only pharmacy chains have the scale needed to exert effective downward pressure on suppliers’ prices, the new pharmacies entering the market are predominantly chain pharmacies.

At the moment Poland has one pharmacy per 2,800 people, compared with one per 2,852 people in November 2015.