Vitamins and minerals are the fastest-growing part of the Polish OTC marketMore information on this topic is presented in the PMR report:
The pharmacy OTC market in Poland – i.e., sales of OTC medicines, dietary supplements, cosmetics, and other products that can be bought in pharmacies without a doctor’s prescription – will grow at a compound annual rate of about 6% by value in the period 2017-2022, according to forecasts presented in a new report from PMR, OTC market in Poland 2017. Market analysis and development forecasts for 2017-2022.
Pharmacy OTC market to reach PLN 19bn in 2022
According to our forecasts, the pharmacy OTC market will grow at a slightly lower rate in 2017 than it did last year. We predict that medicines and dietary supplements will be the main engines of market growth, supported by two major factors: a high incidence of colds and influenza (the number of flu cases surged by almost 20% year-on-year in the first four months of 2017) and newly launched products, including former prescription drugs that have been reclassified as over-the-counter drugs.
The remaining OTC categories will have less of an impact on market growth in 2017, whether due to a high base of comparison from 2016 or to their smaller share in the overall OTC market.
For the years 2017-2022, we forecast that pharmacy OTC market growth will stabilise at around 6% per annum, i.e. similar to the growth rate seen in 2011-2013.
Vitamins and minerals, which impressed in 2016 with a double-digit increase in sales, will be the fastest-growing part of the pharmacy OTC market in 2017-2022, according to our projections. Two factors will underpin the strong growth trajectory: the growing trend for healthy living and youthful looks, and the abovementioned high incidence of colds and flu.
Most Poles buy OTC medications
A survey carried out by PMR in early 2017 showed that over-the-counter medicines are the OTC product category most often bought by Polish consumers – and by a wide margin. Seven out of 10 adult Poles purchased at least one OTC drug in 2016, against a third who bought a dietary supplement and one in four a dermocosmetic.
Brick-and-mortar pharmacies remain the most common place for buying OTC medicines in Poland – 95% of consumers use this channel. Pharmacies are also the most popular place for buying dietary supplements and dermocosmetics, however other distribution channels play a slightly bigger role in these two categories than in OTC drugs.
Methodology: The pharmacy OTC market value data presented in the article are at gross retail prices.
More information on this topic is presented in the PMR report:
OTC market in Poland 2017. Market analysis and development forecasts 2017-2022