Infographics: OTC market in Poland 2017More information on this topic is presented in the PMR report:
Brick-and-mortar pharmacies remain the most common place for buying OTC medicines in Poland – 95% of consumers use this channel.
Pharmacies are also the most popular place for buying dietary supplements and dermocosmetics, however other distribution channels play a slightly bigger role in these two categories than in OTC drugs.
According to our forecasts, the pharmacy OTC market in Poland will grow at a slightly lower rate in 2017 than it did last year, due to a high comparative base. We see the market growing by 8% to reach PLN 14bn. The key growth driver will be a high incidence of influenza – the number of flu cases jumped by nearly 20% year-on-year in the first four months of 2017. Market growth will also benefit from new OTC product launches and from the advertising activities of the manufacturers.
More information on this topic is presented in the PMR report:
OTC market in Poland 2017. Market analysis and development forecasts 2017-2022