Healthcare facilities to invest in telemedicine in 2017More information on this topic is presented in the PMR report:
According to the most recent PMR’s report “Telemedicine market in Poland 2017. Market analysis and development forecasts for 2017-2022”, a majority of healthcare establishments operating in the sector will keep on investing, despite necessary spending and scarce public funding. Based on replies of the respondents – healthcare facilities operating on the telemedicine market in Poland – regarding their investment plans and forecasts for the extent of telemedicine services at their establishments, PMR predicts that in 2017 the value of the telemedicine market in Poland will grow by 22%.
Two-thirds of facilities intend to invest
In a survey carried out by PMR among healthcare establishments present in the telemedicine market, we asked our respondents about investment plans by the end of 2017. It appears that a vast majority of the establishments are planning to further expand their portfolios in the analysed segment.
Financial barrier to market entry remains high
PMR also surveyed healthcare facilities that have not entered the telemedicine segment yet. Despite certain market barriers, in late 2016 and early 2017 some of them were sure to enter the telemedicine sector in 2017.
The establishments that do not decide to do so mention primarily financial reasons – excessively high investment costs and other necessary expenses at their facilities. It should be emphasised that the survey participants were non-public and private entities which usually have more funds for investment projects of this kind. Another group of obstacles focus on lack of patients’ awareness of such services (patients often being elderly people who simply find it difficult to get acquainted with technological developments) and associated lack of interest in the service. Surprisingly, the respondents also refer to doctors’ reluctance towards such services (because of lack of time or too much work, for example).
Some facilities present in the market mention no transparent legal regulations allowing for NFZ funding of the services. However, it should be noted that after the first calls for tenders by the public payer, many of them were cancelled because of no bids submitted. The truth is that public funding currently covers just a small section of telemedicine possibilities (for more information, see the subchapter “Public funding of telemedicine services”).
Higher patients’ awareness to drive the market development
As far as the telemedicine market growth factors are concerned, the highest number of establishments (no longer operating on the market) relies on increased public awareness – maturing and ageing of the generation that is perfectly familiar with technological developments and mobile applications.
More information on this topic is presented in the PMR report:
Telemedicine market in Poland 2017. Market analysis and development forecasts for 2017-2022