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Basic data on pharma in CEE


Taking into account the pharmaceutical markets of six Central and Eastern European (CEE) countries, Poland is the largest pharmaceutical market in the region. In 2008 the pharmaceutical market in the country (excluding hospital sales) was worth €6.9bn, which represented a 20.3% y-o-y increase in euro terms. It was simultaneously, the most impressive y-o-y change achieved among the six countries analysed. In all six CEE countries the pharmaceutical market grew in 2008 compared to 2007. It should be noted however that in 2007 only the Hungarian market shrank by 2.8% in euro terms.

Pharmaceutical markets of selected Central and Eastern European countries, by sales value and sales volume, 2006-2008

    Poland Hungary Czech Republic Romania Slovakia Bulgaria
Market value (€ m) 2008 6,870 2,200 1,970 1,680 1,520 680
2007 5,710 2,070 1,700 1,570 1,370 596
2006 5,240 2,013 1,490 1,310 1,330 527
Y-o-y change in euro terms (%) 2008 20.3 6.2 16.1 7.0 11.5 14.1
2007 9.0 -2.8 13.9 19.0 2.7 13.1
Market volume (million of packages) 2008 1,686 - 294 - 166 250*
2007 1,585 - 323 - 162 235*
2006 1,501 - 310 - 155 -
Y-o-y change 2008 6.4 - -9.0 - 2.4 6.6
2007 5.6 - 4.2 - 4.8 -
* including hospital sales
Note: excluding hospital sales. At retail price level.
Source: PMR Publications based on data from: AESGP, IMS Health, PharmaExpert, Cegedim and MASF, 2009


More information about Central and Eastern European pharmaceutical market can be found in:
To learn more about PMR pharmaceutical market reports covering Central and Eastern Europe:

In vitro diagnostics market in Poland 2010
Generic and innovative drugs markets in Central and Eastern Europe 2009
OTC market in Central and Eastern Europe 2009
Biotechnological innovations in the pharmaceutical industry in Poland 2009
Pharmaceutical and healthcare market in Poland 2009
Private healthcare market in Poland 2009
Private healthcare market in Central and Eastern Europe 2009

to see all PMR pharmaceutical market reports visit PMR Publications on-line shop.


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PMR Research to learn more about our market research services
PMR Publications to learn more about our market intelligence publications


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PMR is a British-American company providing market information, advice and services to international businesses interested in Central and Eastern Europe as well as other emerging markets. PMR key areas of operation include business publications (through PMR Publications), consultancy (through PMR Consulting) and market research (through PMR Research). With over thirteen years of experience, high international standards in projects and publications, highly skilled multilingual staff and a wide network of co-operating research companies and market experts, PMR is one of the largest companies of its type in the region.