Romanian herbal medicine market worth €117m in 2009

2010-03-08

The Romanian herbal medicines and healthcare product market grew by 8% in 2009 year on year to €117m, according to a report by Visionwise Daedalus Millward Brown. This is almost half of the overall Romanian OTC drug market, and sales of herbal products are expected to continue to grow over the next few years. This is because traditional medicine is popular and widely used in Romania. Visionwise research suggests that 20% of Romanians use health treatments without a prescription.
The leader on the country’s herbal products market in 2009 was LaborMed, the well-known Romanian drug manufacturer, which intends to maintain its position with a target of €4m worth of herbal products sales in 2010. This is expected to be achieved mainly as a result of the launch of a new division, Ozone Natural, the umbrella brand of the firm’s best selling products: Imunogrip and Imunorezistan. In 2009 LaborMed acquired a portfolio of 400 products from Ozone Laboratories and 12 herbal product brands from Plantextrakt of Cluj.